How digital is changing the fashion industry?

Diane Piot | Digital Marketer at Paul Smith


Diane Piot, digital marketing at Paul Smith

Diane has two passions: fashion and digital. After working with the marketing teams of Chanel Paris and Clarins New York, she was hired in London by Shopstyle, the Google of fashion. Today, she is managing the digital marketing of Paul Smith France. Not only is she my friend – she is also a talented young woman with lots of ideas! She tells us how digital has modernized fashion, and gradually became an essential tool for the sales and communications of luxury brands.

Read more

Hokusai’s 3 waves

Dior, Raf Simons & Alena Akhmadullina


The Great Wave off Kanagawa par Hokusai (1760-1849)

Hokusai is probably the most famous Japanese artist. I’m sure you’ve seen The Great Wave, the gigantic and threatening wave looming over a tiny Mount Fuji, while three small boats are braving the foam. Hokusai’s refined, delicate, and accurate style had an impact on the modern world in general and on the world of fashion in particular. Here’s how!

Read more

Focus on Vincent van Gogh

Rodarte & Vincent van Gogh


Vincent van Gogh, Amandiers en fleurs, 1890

I’ve told you about Carmen Herrera, who finally met with success at the age of 70, after a life dedicated to painting. Vincent van Gogh, for his part, would never have imagined that he would be so successful today. It’s never too late to become an artist – he was 28 when he started painting. You can identify his style from his use of intense colours, his texture effects, his lively brushstrokes that give his paintings a particular impression of movement. Such a visually characteristic æsthetic was a godsend for Rodarte, which paid tribute to the Dutch painter’s world in its 2012 spring-summer collection.

Read more

Sustainable fashion: trend or emergency?

Elise Comrie | Kering Award for Sustainable Fashion


Medias more and more talk about sustainability – eating organic food, recycling, avoiding wasting. Sustainable development is also a big question in fashion. Elise is the winner of the Kering Award for Sustainable Fashion and she explains to us what sustainable fashion means.

Read more

Fashion & art collaborations : inspiration or copy?

Opening Ceremony & Syd Mead


Have you ever heard of Syd Mead? No? You’re probably familiar with the films he drew for: Star Trek: The Motion Picture (1979), Blade Runner (1982), Tron (1982), Aliens (1986), and more recently Elysium (2013) – does it ring a bell? Syd Mead is now 83 and he has spent his whole working life imagining the future. He’s kind of a reference of sci-fi and of futurist architecture.

Read more

Page 1 / 3123

© 2018 AS A MUSE. All rights reserved.

Developped by Félix WATTEZ