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Category: Portraits (page 1 of 2)

In portraits, people who work in creative industries share their point of view.

Who are the influencers?

They’re invited to the front rows of the fashion shows; they are ambassadors for prestigious brands, and are followed by millions of people – today, the influencers are an integral part of the fashion landscape. But who are they exactly, and how could we explain their success?

Léa, who lives in London, and is passionate about fashion, art, and digital, took an interest in that question. She was born in the 90s and followed the Internet revolution closely, as well as the gradual democratization of fashion, which used to be institutionalised, closed, and elitist, but that gradually opens up thanks to new generations of influencers.

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How digital is changing the fashion industry?

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Diane Piot, digital marketing at Paul Smith

Diane has two passions: fashion and digital. After working with the marketing teams of Chanel Paris and Clarins New York, she was hired in London by Shopstyle, the Google of fashion. Today, she is managing the digital marketing of Paul Smith France. Not only is she my friend – she is also a talented young woman with lots of ideas! She tells us how digital has modernized fashion, and gradually became an essential tool for the sales and communications of luxury brands.

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Sustainable fashion: trend or emergency?

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Medias more and more talk about sustainability – eating organic food, recycling, avoiding wasting. Sustainable development is also a big question in fashion. Elise is the winner of the Kering Award for Sustainable Fashion and she explains to us what sustainable fashion means.

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Creativity and business : two opposite words?

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Jean-Baptiste Truong, student in Institut Français de la Mode in Paris

More often than not, we imagine the fashion designers living in their ivory tower, and creating only for people of their kind. But fashion is a real business, deeply anchored in reality. Jean-Baptiste Truong tells us about it with great lucidity. After a Master’s degree from a Business School, he worked in New York with fashion buyers, then left the world of fashion for cosmetics, at MAC and Chanel. This year, he decided to go back to his first love, and entered the Institut Français de la Mode. According to Business of Fashion, this Parisian school is in the top 3 of the best fashion schools in the world!

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Becoming a fashion designer

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Julio is one of the marvellous people I met in London. He used to be an actor, theatre director, and costume designer in Brazil but at some point he realised that clothing was his main media of communication. He decided to move to London to study in the most prestigious fashion school in the world : Central Saint Martins. He is going to share with us his vision of fashion and tell us what you learn in such a famous school.

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