They’re invited to the front rows of the fashion shows; they are ambassadors for prestigious brands, and are followed by millions of people – today, the influencers are an integral part of the fashion landscape. But who are they exactly, and how could we explain their success?
Léa, who lives in London, and is passionate about fashion, art, and digital, took an interest in that question. She was born in the 90s and followed the Internet revolution closely, as well as the gradual democratization of fashion, which used to be institutionalised, closed, and elitist, but that gradually opens up thanks to new generations of influencers.
