I’m very impressed by Edda Gimmes’s work. This 25 year-old Norwegian designer, who has just graduated from London College of Fashion, won the prestigious Designer for Tomorrow award. Alber Elbaz, former artistic director of Lanvin, has paid tribute to her work. Wow!
When I first discovered her collection, I wasn’t sure whether it was a joke or a stroke of genius. In the world of fashion, sketches constitute the basis of any creation. The designer has to draw in order to define the shape of his garment, before beginning the long process of adding details/structure/texture/colour/and so on. Edda Gimmes stops at the sketching phase – she simply turns her sketches into a collection! The sketch, which is usually the premise of artistic creation, becomes her very source of inspiration. She goes even further in the process: she draws with her left hand while being right-handed. This constraint allows her to bring back the feelings we had as children, when we learnt how to use a pencil and discovered the power of our imagination. I just love that!
The result proves very spontaneous. She prints her black sketches on white fabric, which is a very modern and minimalist process – and so trendy. The clothes are put together in a clumsy way, which conveys an impression of immediacy and adds a very interesting “back to basics” feel to it. This collection might seem simple, but its impertinence breathes new life into the world of fashion, and it is very refreshing indeed. I’ll conclude this post by quoting Elbaz: “she captured my imagination and I am keen to find out how her talent will evolve.” I completely agree – don’t you? See you soon Edda!
Photos: Edda Gimnes